This seems to be where most “DIY” people get frustrated and start thinking maybe WordPress isn’t for them!
I hear this is all the time when working with clients or new bloggers – so I’m here to help with a few things about WordPress SEO!
WordPress & SEO Best Practices
=> Change the Title Structure
By default, WordPress places your blog title first, then the blog post.
For example, if your blog’s name is “Beck’s Blog” and your blog title is “How to Learn French,” WordPress would display:
Beck’s Blog | How to Learn French
In reality, you want it the other way around:
How to Learn French | Beck’s Blog
The best (and easiest way ) to do this is add the Yoast WordPress SEO plugin. It allows you to change all those type of things easy peasy!
=> Keyword-Rich Permalinks
By default, WordPress uses a numeric system for creating permalinks. Your posts will be labeled example.com/?=24 for example.
Instead, it’s better for both your rankings and the human eye to actually have something that’s readable and has your keywords in it. For example, example.com/best-prices-on-widgets/.
To access this, go to your Permalinks page (example.com/wp-admin/options-permalink.php) and check the structure to Post Name.
=> Internal Linking and Categories
It’s best to link related articles to one another within posts on similar topics. This will pass relevant link juice between your own blog pages, as well as show real people other pages they might be interested in.
Categories can help a lot with internal linking. Make sure you have well-named categories and place each blog post into the specific category they belong in.
That will make it easy for search engines to tell what each category is about and see that you have a lot of relevant content in that category.
=> Add Caching to Increase Speed
One often overlooked SEO factor is page load times. Search engines place quite a high importance on load times. If your site loads fast, your site gets quite a few points for that.
To decrease your load times, install a caching plug-in like W3 Total Cache. This particular plugin can take some time to set up but it is definitely worth it.
=> Tag Your Images
Tag the alt tags in all your non-navigational images. In other words, images that are actually part of your blog posts should always be tagged.
=> Linking to Related Posts
Want to increase your SEO capabilities even more? Make is super easy for search engines to reach your older content! The best way I’m found is using a related Posts plugin. ! These plugins search through your posts database to find posts with the same subject, and add links to these posts. You’ll notice that every post on my site, shows 3 different related post. I use the Yet Another Related Post Plugin on my sites and I love it!
Hopefully the above tips will help! I’ll be posting tips like this as often as I can ! If you have any specific questions – please don’t hesitate to drop me a line